🎓 Lesson 3: Understanding the Structure of a Bookmaker Website
🎯 Objective
By the end of this lesson, you will:
- Understand the primary structure of a bookmaker website or app.
- Be able to quickly navigate to any specific bet on any bookmaker.
🧠 Introduction
You’ve created and funded your first bookmaker account, great job!. Now you’re probably looking around and seeing lots of odds, events, and markets. .At first, all of this can feel overwhelming, but once you understand how a bookmaker site is organised, it becomes simple.
In this lesson, you’ll break down the structure of a bookmaker website step by step so you can confidently find any bet you want.
🧱 The Primary Structure of a Bookmaker
Almost every bookmaker website or app can be broken down into a few simple, repeatable parts.
Understanding these parts will make navigation much easier:
- Game Type – Most bookmakers have separate sections for sports betting and casino games. Always make sure you’re in the sports betting section.
- Sports – Inside the sports section you’ll see a list of sports. Click on any sport, for example, Football (sometimes called Soccer).
- Countries – After clicking a sport, you’ll see a list of countries or tournaments where that sport is played. For example, under football you might click England.
- Tournaments – When you click on a country, you’ll see the tournaments within it. For England, that could be the English Premier League. (Some tournaments like the FIFA World Cup stand alone.)
- Fixtures / Events – When you select a tournament, you’ll see all the upcoming matches or events. For example, Chelsea vs Fulham.
- Scoreboards – Clicking on an event will bring up its scoreboard. Different sports show different scoreboards e.g regular time, first half, first set, 1–5 innings, etc.
- Markets – Under each scoreboard you’ll find different markets (types of bets). In football, a popular one is the 1X2 (Moneyline) market. Others include Totals, Handicaps, Corners, Points, etc.
- Outcomes – Every market has one or more outcomes you can bet on. For instance, in the 1X2 market you have Home Win (1), Draw (X), or Away Win (2).
- Odds – Each outcome has its own odds. For example, the draw might be priced at 2.30.
- Bet Slip – On modern bookmakers you’ll see your bet slip, the area where selected bets appear. Clicking on an odd adds it to your slip, where you can enter your stake and place the bet. Your bet slip usually shows pending, accepted, lost, and settled bets.
📝 Note:
In this lesson you’re not placing any bets yet, you’re just learning how to navigate and identify each part so you can act quickly when it’s time to bet.
📈 Visual Representation
Here is a visual representation of the structure you expect to see on a bookmaker:

This is the “map” you can keep in your head whenever you’re on a bookmaker site.
🔎 Finding a Bet on a Bookmaker
Let’s take an example bet:
A $100 bet placed on the total number of goals in a match between Everton and Manchester City to be Over 2 at 1.94 odds.
Using the structure above, here’s how it looks on a bookmaker like Stake:

With just a little practice, you’ll be able to locate and place bets like this within seconds. An essential skill in sports betting where odds can move quickly.
🚀 Call To Action
Take a few minutes now to click through your bookmaker account and identify these components.
Being familiar with the layout will make the rest of the course and your betting experience much smoother.
🔁 Recap
- Every bookmaker site or app follows a similar structure:
Game Type → Sport → Country → Tournament → Events → Scoreboards → Markets → Outcomes → Odds → Bet Slip.
- Understanding this structure lets you navigate any bookmaker quickly and find your desired bets without confusion.
- The more you practise, the faster and more confident you’ll become at finding and placing bets.
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